Brand Merchandise
Development guidance for character collections, branded gifts, promotional products and retail packaging.
Commercial investigation
Character Merchandise Development for IP Owners
Successful character merchandise feels connected to the original world while working as a useful, manufacturable product. The goal is not to place artwork on every possible item, but to choose formats that preserve recognition and suit the audience.
For: IP owners, licensing teams, animation studios and game companies
Read buyer guideTransactional and idea research
Promotional Plush Gifts for Events and Brand Campaigns
Promotional merchandise works best when the product format supports a clear campaign objective. A mascot plush, mini keychain or compact branded gift should be selected around the audience, distribution method and the experience the campaign wants to create.
For: Marketing agencies, event companies and corporate gift buyers
Read buyer guideCommercial investigation
Custom Packaging Options for Plush and Character Merchandise
Packaging protects the product, communicates the brand and prepares merchandise for retail or distribution. The right solution depends on product size, presentation, shipping volume, labeling needs and where the item will be sold or gifted.
For: Retail brands, museum shops and IP merchandise teams
Read buyer guide